For Kenneth Ellis, owner of A+ Tree & Crane, tree work has been a lifelong calling. His passion for the industry was solidified after assisting with Hurricane Katrina recovery efforts, where he saw firsthand the impact skilled tree service could make.
"We hire locally. We patronize local and small businesses for our business needs."
Rising to the Challenge
The tree service industry is competitive, and Ellis welcomes that challenge. However, he acknowledges the difficulty posed by unlicensed or underinsured companies that cut corners to offer lower prices. While this can make it harder to compete on cost, A+ Tree & Crane remains committed to quality, safety, and reliability—values that have built the company’s strong reputation.
Making an Impact in Raleigh
A+ Tree & Crane has taken on major projects, including the removal of an iconic tree in Nash Square in downtown Raleigh. The company has also been featured on local news stations as a trusted expert when storms hit. Beyond their work, they contribute to the industry by training and mentoring employees, many of whom have gone on to start their own businesses.
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Commitment to the Community
Ellis believes in strengthening the local economy by hiring locally and supporting small businesses for operational needs. A+ Tree & Crane also gives back through initiatives like Warmth for Wake, donating firewood to those in need, and the Touch-A-Truck Event with the Junior League of Raleigh.
Looking Ahead
Now that A+ Tree & Crane has mastered tree service, Ellis is expanding into hauling and construction to create a turnkey business that meets a wider range of needs. He stays motivated by the evolving nature of the industry and the shift from traditional marketing to digital strategies. For those looking to start their own business, Ellis emphasizes the importance of passion, hard work, and learning from experience. Choosing locally owned businesses like A+ Tree & Crane strengthens the entire community, proving that dedication and service lead to lasting success.
Check out and support A+ Tree and Crane today!
